Your Market

Isn't Static.

WHY IS YOUR MARKETING?

The Era of

the Passive

Consumer

is Over.

The active buyer searches, investigates and compares. They look for answers on their own terms. They make up their minds based on what they learn and what they believe about your brand.

They are convinced by the most powerful arguments. Their own.

We Do

Precision

Marketing

Precision marketing reaches your buyer on a personal level and accelerates purchasing decisions. It connects your branded message with their unique mindset at every stage of the buying journey.

And it creates the shortest path to the customer. The one they create themselves.

CAPABILITIES

Absolute Marketing

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Strategy

BE SMART

Create a strategy that sparks interest, inspires connection and ignites a burning preference for your brand.

Market Insights   |   Segmentation   |   Branding   |   Personas   |   Content   |   Marketing Mix

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Creative

Be NOTICED

The best ideas pull at the heart, expand your mind and inspire your soul. This is work that feels like play.

Branding   |   Digital   |   Direct   |   Advertising   |   Print   |   Broadcast / Video

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Branding

Be BRAVE

Let your essence show through purpose and expression. Establish a competitive edge by having the courage to be different.

Architecture   |   Storytelling   |   Identity   |   Expression

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Digital / UX

Be ENGAGING

Create desire through rich brand experiences that inform, transact and entertain. Connect to your audience no matter the device, platform or resolution.

User Experience   |   Web & Responsive   |   Mobile   |   eMarketing   |   SEM

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Publicity & Content

Be FOLLOWED

Build your reputation by shaping stories into editorial features, thought leadership and contagious content. Lead conversations that drive search, preference and loyalty.

Public Relations   |   Cross Media Content   |   Social   |   Distribution & Placement

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Variable Marketing

Be DIRECT

Now it gets personal. Connect directly with segments, interests and individuals using meaningful techniques and powerful marketing technology.

Mass Customization   |   One-to-one   |   Direct Mail   |   Email   |   Loyalty Programs

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Search Marketing

Be FOUND

52% of purchase decisions are made before a customer contacts your company. With search, you’re either found, or you’re lost.

Pre-Engagement Strategy   |   Click Campaigns   |   Keyword Seeding   |   Lead Gen

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Media

Be SEEN

It’s not just how you say it, but where and when you place it. In today’s fragmented media landscape, being wise with selection and allocation make good dollars and sense.

Research & Analysis   |   Planning   |   Program Design   |   Negotiation & Reach

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Data & Metrics

Be CERTAIN

Knowledge is power. Marketing becomes easier when you know the facts. Turn art into science by testing your way to success and knowing what really works.

Analytics   |   Response-tracking   |   Optimization   |   ROI   |   SOC 2 Compliance

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Printing

Be REAL

66% of online traffic is driven by offline media. The power of print is real and brings immediate credibility to your brand while directing customers to react and respond.

Digital Printing   |   On-Demand   |   Sheet-fed & Web   |   Packaging   |   Promotional

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Mailing & Distribution

Be EFFICIENT

No, really… time is money. Get to market faster and more efficiently with less cost and hassle. Manage your entire marketing program with tools for inventory, ordering and distribution.

List Management   |   Postal Optimization   |   Warehousing   |   Inventory Management   |   Web Ordering

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Marketing Application

Be AUTOMATED

Organize and respond to your marketing priorities with insight, anywhere. Manage your materials. Validate your spend. Track your results. Yes, there’s a dashboard for that.

Digital Marketing Automation   |   Materials Management   |   Customized Printing   |   Digital Asset Management

Strategy
Creative
Branding
Digital / UX
Publicity &
Content
Variable
Marketing
Search
Marketing
Media
Data & Metrics
Printing
Mailing &
Distribution
Marketing
Application

Portfolio

Award-winning. Creative. Accomplished.

CLIENTS

Local. National. International.

Best Buy
Graco
Life Touch
Pentair
Nexen
3M
Allianz
Banner
Wells Fargo
Ameriprise Financial
Exlar
Xcel Energy
US Bank
Donaldson Filtration Solutions
Medica
General Mills
Loram
Medtronic
Nilfisk Advance
Hoffman

Client Categories

Agriculture

Consumer Products

Financial Services

Food & Beverage

Government

Health Care

Health & Fitness

Industrial Automation

Industrial Controls

Machinery

Manufacturing

Professional Services

Retail

Sports

Technology

Travel & Hospitality

Forward Thinking

Our precison marketing hotshots.

Jason Reynolds

Jason Reynolds

President & Chief Marketing Officer

As a creative, branding, and digital leader for almost 2 decades, Jason is passionate about results-driven marketing and inspiring creative. He is a listener and a leader, providing his clients with a fresh perspective and award-winning work. A right-left brain thinker, Jason simultaneously combines business and creative strategy—he has applied this thinking to many world-leading brands in almost every business category. And, his passion for fitness keeps Jason in shape for all those creative runs.

Gene Billadeau

Gene Billadeau

Vice President, Creative Director

A founding member of Next, Gene has been a brand strategist, talented writer and concept-driven creative for 2 decades. He is a big-picture guy but dedicated to the details as well. A great creative coach in the office and great hockey coach on the ice. Gene always gives his best shot to everything he does.

Micheal Linert

Michael Linert

Vice President, Client Service & Strategy

Strategic. Creative. Responsive. Actively listening to client's marketing challenges and collaborating to prioritize their myriad data points into a clearly defined strategy with objectives and measurable tactics is Michael’s passion.

Laurie Etchen

Shannon Soldo

Vice President, New Business Development

With over 15 years of leadership-level agency experience in account services and business development, Shannon has the strategic insight to help lead clients to the marketing promise land. And while a lot of business people call themselves ninjas, Shannon actually has a black belt to back it up.

Laurie Etchen

Laurie Etchen

Director of Agency Operations

A motivator and a leader, Laurie runs a smooth operation. Promoting teamwork and a collaborative atmosphere is second nature to her. Quality enforcer, budget administrator, deadline diva and problem solver are just a few of Laurie’s essential roles.

Laurie Etchen

Bruce Boe

Director of Client Service & Strategy

Bruce's strong applied knowledge of the new media marketing mix helps clients find the right strategic path. And a diverse background in big league B2B publishing and agency experience lets him see things from a unique perspective. Yours.

YOUR NEXT CONNECTION

Contact Us.

Our Location

NEXT

10400 Yellow Circle Drive

Suite 500

Minnetonka, MN 55343

Contact Us

Main

952-443-6400

Email

info@nextinspired.com

New Business

Shannon Soldo

shannon.soldo@nextcom.com

952-443-6420

Connect with us to see what's NEXT.